Social Development

Ensure local and territorial development in a joint and participatory manner, in partnership with communities, support institutions and social movements, based on education, income generation and cultural appreciation projects; the strengthening of the relationship with local and traditional communities; and the integration of the interests of these different links in running and managing the company.

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  • Handicraft Program

    Context:

    For Suzano, handcraft is an excellent instrument for promoting traditional cultures, strengthening gender equality and women’s empowerment, and an important alternative for additional family income for some communities.

    The program is geared toward training handicraft production groups through guidance on entrepreneurship, organization in associations and networks, improvement of techniques and design, and guidance on management and marketing.

    Currently, six handicraft production groups are supported by the company:

     

    • Pindowa – Imperatriz (MA)
    • Espírito das Águas – Aracruz (ES)
    • PSTG – Tupiniquim Guarani Sustainability Program – Aracruz (ES)
    • Mãos que valem – Jacareí and Jambeiro (ES)
    • Cerâmica Vargem do Tanque – Cunha (SP)
    • Artesanato Indígena Ofaié – Brasilândia (MS)

     

    Objectives

    Foster entrepreneurship, the preservation of cultures, and the appreciation of handicraft and artistic production.

     

    Highlights and achievements throughout 2020

     

    • Production of 183,000 protective masks against COVID-19 through the program, involving 249 participants in 6 states.
    • Grupo Pindowa (Imperatriz/MA) with national and international publicity—participation in important handicraft fairs and highlight in the “Social Entrepreneurship” exhibition at the Brazilian Consulate-General in Geneva, Switzerland.
    • Leadership participation of Pindowa Youth in management and production processes in extractivist communities.
    • Partnership established between the Pindowa and the Imperial Shopping Mall in Imperatriz (MA), allowing artisans to exhibit and sell their products at their stand during the month of December.
    • Participation of groups of artisans in the Handicraft program at ABCasa Fair, the main handicraft trade fair in Brazil.
    • Artisans’ participation in the “Oriundi” exhibition, in São Paulo (SP).
    • Objeto Brasileiro” Award, from the “A Casa” Museum, for the “Mãos que Valem” and “Cerâmica Vargem do Tanque” Projects, which take place in the Vale do Paraíba region, in the state of São Paulo.
    • Approval of 6 projects from the groups Cerâmica (Cunha/SP) and Mãos que Valem (Jambeiro and Jacareí/SP) in the call for proposal Edital Aldir Blanc, created to promote the emergency redistribution for cultural projects. R$56,000 were allocated to training and maintenance of the projects.
    • Espírito das Águas Project – second largest number of sales at ArteSanto (Handicraft Fair of the state of Espírito Santo), held in November 2020.
    • Strengthening the production of handicraft, through sustainable management and sociobiodiversity chains, generating income and promoting quality of life.
    • Integrating handicraft production projects with Suzano’s income generation programs
    • Formalizing the groups, mainly to gain access to the market.
      Increasing production scale
    • Expanding the number of participants in the groups, especially the most vulnerable families
    • Creating a diversified product line
    • Regularizing marketing channels
    • Creating the product and input stock plan.

     

    Expectations

     

    • Promote the appreciation of local culture, traditional inputs, and knowledge related to the production of handicrafts, according to the potential and aptitude of the communities.
    • Formalize groups.
    • Build customer loyalty with large-scale orders.
    • Provide institutional gifts for companies.
    • Increase production capacity.
    • In Maranhão (Pindowa group) – register the brand and launch the sales website

    Change view:

    • wdt_ID Consolidation of project results, by region¹ 2019 - Number of participants² 2019 - Number of beneficiaries³ 2019 - Number of pieces produced 2019 - Total revenue generated (R$) 2019 - Average monthly income per family (R$/family) 2020 - Number of participants 2020 - Number of beneficiaries 2020 - Number of pieces produced 2020 - Total revenue generated (R$) 2020 - Average monthly income per family (R$/family)
      1 São Paulo 39 183 2,000 68,492.00 146.35 39 115 23,146 190,907.15 407.92
      2 Mato Grosso do Sul 12 110 160 10,200.00 70.83 0 0 0 0 -
      3 Espírito Santo 68 252 434 169,125.66 207.26 45 180 421 314,236 409.16
      4 Maranhão⁴ 56 224 3,020 13,664.00 20.33 68 70 3,380 26,630.00 32.63
      5 Total 175 769 5,614 261,481.66 124.52 152 365 26,947 531,773.15 259.15
    1. Bahia does not have a handicraft project. 2. People directly participating in the Program 3. People who reside with and are part of the same family group as the participants, sharing and enjoying the benefits of the program 4. The Pindowa project, in Imperatriz (MA), was executed for only 3 months in 2020.

    Additional information:

    A statement from one of the beneficiaries of the program:

    “Our region is full of natural wealth, with many families make a living from it. An example is our babassu nutcrackers, strong and warrior women who have long sought recognition and appreciation for their work. The PIDOWA handicraft project was born with this mission: to improve the quality of life of these families and generate income. Working in this project as Production Manager and living in one of the productive communities is a priceless experience, since I know the difference that each victory makes in the life of each family.”
    (Eydyneia Lima de Brito, 23 years old, daughter of a babassu nutbreaker, manager of the group of artisans Pindowa).