Social Development

Ensure local and territorial development in a joint and participatory manner, in partnership with communities, support institutions and social movements, based on education, income generation and cultural appreciation projects; the strengthening of the relationship with local and traditional communities; and the integration of the interests of these different links in running and managing the company.

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  • Management of the relationship with local communities

    Context:

    In order to put into practice all of its social action strategy, Suzano has a strong governance structure, composed of the following areas: a Sustainability Executive Board, reporting directly to the CEO of the Company and responsible for implementing actions related to the topic on a daily basis, in partnership with the other departments; and a Sustainability Committee, which advises the company on how to think strategically about the topic. The Sustainability Executive Board includes the Social Development Department, which is responsible for implementing the Social Strategy.

    In this way, the Social Development Department is responsible for managing the relationship with the communities located in the regions where Suzano operates. This is done by means of a series of tools and procedures integrated into the company’s Management System, such as: Relationship Management Guide, Procedure for Relationship with Urban and Rural Communities, Procedure for Operational Dialogue, Procedure for Managing Stakeholder Occurrence, Procedure for Identifying and Assessing Social Aspects and Impacts, and Procedure for Managing Social Demands.

    The company’s extensive area of operation features different economic, social, and cultural realities, as well as different relationship histories, which create different levels of demand and complexity of relationships.

    In order to understand the reality and the social context of the areas where the company operates, all the communities located within the perimeter established for the Directly Affected Areas (a radius of up to 3 km from the limits of the forest management units) are identified and characterized by means of socioeconomic indicators and the social impacts caused by Suzano’s forest management. These localities are identified and characterized by means of a Social Inventory, based on direct field visits to the localities and interviews with local residents.

    Given this scenario, the company developed a Prioritization Matrix, a tool used to help plan the entire community relations process, in order to allow for decision-making with clear criteria to be met. Prioritization is done by location, for each Unit, considering three dimensions: Socioeconomic vulnerability; Impact generated by the company’s activities; and Importance for the Company. This prioritization matrix is used to establish Suzano’s relationship model with the communities, based on the following processes:

     

    Engagement

    It is the main relationship tool with the neighboring communities that are considered priority. It represents a deeper, inclusive, and continuous structured relationship that establishes Suzano as a partner in local development. Its methodology takes into account the specificities of the different realities and stakeholders involved, favoring and valuing the leading role of the entire community, the development of legitimate leadership, the creation of social capital, and the promotion of citizenship and self-esteem. It also encourages and strengthens local networks in order to promote dialogue and cooperation between the parties. In accordance with our Social and Environmental Investment and Donations Policy, Suzano’s social and environmental investments must result from community engagement processes.

     

    Operational Dialogue

    A relationship tool used by Suzano to consult and establish agreements with neighboring communities to minimize and mitigate the impacts of local operations on them. The company organizes meetings with neighboring communities before forestry operations and, during the discussions, exposes all the actions it intends to take to avoid or minimize the negative impacts of the operations, and listens to demands and suggestions from the community.

     

    Social Dialogue

    Relationship tool used in rural and urban communities impacted by the company’s operations, selected based on factors that are relevant to the business. The Social Dialog is carried out through meetings that are held at least once a week, to discuss specific topics previously selected by community representatives. The discussions can include topics related to the Environment, Job and Income Generation, Education, Impacts on operations, among some others.

     

    Community Councils

    Suzano has been promoting action through the Community Councils, which are spaces for dialogue created by the company and other social players (organized civil society, informal groups, population in general) in locations close to its operations. The purpose of this involvement is to promote the Council as the main direct communication channel between the community and the company, in order to facilitate access and understanding of issues, topics, and information of common interest related to Suzano’s activities (especially for aspects involving safety, health, and environment). The activities of the Councils also aim to build a positive agenda with social actions and structural investments that will drive socioeconomic development, based on the premise of increasing social capital and aligning strategic actions with public policies with a territorial focus.