Ensure local and territorial development in a joint and participatory manner, in partnership with communities, support institutions and social movements, based on education, income generation and cultural appreciation projects; the strengthening of the relationship with local and traditional communities; and the integration of the interests of these different links in running and managing the company.
Rural Land Development Program (PDRT)
The Rural Land Development Program (PDRT) was created as part of Suzano’s engagement strategy with the neighboring rural communities, so as to “participate in land development through dialogue with the communities, strengthening their organizations and networks, based on agro-ecological principles.” The focus of the Program is on supporting agricultural and livestock activities of the communities through quality Technical Assistance and Rural Extension service (ATER – Assistência Técnica e Extensão Rural) (conducted by technical teams), and investments in equipment and supplies.
The specific objectives are:
- Train participants to address their social, economic and environmental demands.
- Support/encourage the use of social technologies adapted to the context of each region where the Program operates.
- Increase the average income (monetary and non-monetary) of participating families.
- Establish a model for Technical Assistance and Rural Extension (ATER) that enables the multiplication of knowledge among families and associations.
- Promote actions to strengthen food security and sovereignty.
- Contribute to the development of actions to strengthen local food supply.
- Establish institutional partnerships and support the development of public policies in the regions where the company operates.
The governance of the PDRT includes the direct participation of community association leaders and representatives, to ensure transparency and effective participation not only in defining the Program’s development strategies, but also in the processes for decision-making, monitoring, and evaluation of results.
Highlights and achievements throughout 2020
The results have made it possible to train people, generate work and income, and supply the territory with healthy agroecological food, based on the sustainable use of natural resources. The PDRT takes place in rural communities (family farmers, settlements, quilombolas, and indigenous peoples) considered to be priority areas in terms of relationships for Suzano.
Currently, the program takes place in 28 municipalities in seven Brazilian states, benefiting 111 associations and 3,613 families. Our results include:
- Empowering families and associations through training methodologies in the areas of production, extractivism, marketing, and management in order to strengthen productive chains and build autonomy
- Strengthening of sales channels aiming to promote local supply
- Expanding the program’s food supply to Suzano’s industrial restaurants
- Fostering the access of the groups to Public Policies in the areas of production and income generation – more than R$1 million sold via the Food Acquisition Program (CONAB)
- Publication of the case “Do conflito ao Desenvolvimento: o caminho do diálogo na Rede América” (“From conflict to Development: the path of dialogue in Rede América”), the result of the IV Latin American Award for Sustainable Communities
- R$36.7 million in products sold (total sales volume in 2020) and more than 20,000 tonnes of food produced by families participating in the program.
Also, during the COVID-19 pandemic, farmers participating in the PDRT implemented delivery sales, with the following results:
- More than 30,000 baskets of staples delivered
- More than R$1 million in total gross revenue
- Almost 300 tonnes of food sold
- 310 family farmers mobilized in 38 rural communities
- Structure, strengthen, and expand the network of partnerships to qualify and expand the scale of actions – expanding the network of collaboration and territorial coordination to raise awareness of new partners and new sources of investment for the groups.
- Maintenance of remote technical support during the pandemic.
- Promote training and institutional strengthening aiming at the technical and financial autonomy of social businesses and their replication on a large scale.
- Foster gender, race and generation equality.
- Strengthen social organizations and qualify multiplier agents in priority communities and municipalities.
- Connection of the PDRT with the Suzano Education Program.
wdt_ID Consolidation of project results, by region 2019 - Number of participants² 2019 - Amount of food produced (tonnes) 2019 - Total revenue generated (R$) 2019 - Average monthly revenue per beneficiary (R$/family)³ 2020 - Number of participants² 2020 - Amount of food produced (tonnes) 2020 - Total revenue generated (R$) 2020 - Average monthly revenue per beneficiary (R$/family)³ 1 São Paulo 278 2,549 3,465,473.63 1,169.19 234 1,531 3,180,703.10 1,210.31 2 Mato Grosso do Sul 1,065 4,483 22,065,501.23 1,726.57 916 5,477.00 7,675,119.05 1,197.74 3 Espírito Santo 656 3,691 7,742,370.07 1,030.67 639 3,491.27 11,086,690.77 1,464.17 4 Bahia 1,300 8,332 12,001,965.26 769.36 1,411 8,810 13,951,212.53 919.78 5 Maranhão 632 1,084 4,260,965.50 823.85 413 803 842,963.50 225.15 6 Total 3,931 20,139 49,536,275.69 1,125.11 3,613 20,112 36,736,688.95 1,034.25
In the PDRT, women’s empowerment and leadership in family agriculture is also reflected in their roles in managing associations and cooperatives. Under the Program, women lead the production, marketing, and management processes of the family units. They also strengthen the actions for social demands, such as improving education, health, culture, and leisure services.
The Agroecological Transition Plan, conducted by the PDRT, has been a fundamental tool to provide support to women in developing their daily activities in the communities.
Nonetheless, the challenge to promote gender equality and the integration of youth in agricultural and rural development processes remains.
The program redesigned its registration process to prioritize women’s participation and foster their leadership in the associations and cooperatives.
Besides this, by strengthening agriculture and livestock activities, and directly serving 3,613 families, the PDRT plays an important role in fostering the agro-ecological transition of production systems. This is possible because of the support through investments (seeds, seedlings, fertilizers, machinery, and equipment) and the continuous technical guidance to the families provided by the technical teams. Technical support is an important aspect that fills a gap in the credit system in the segment of the rural population, since it provides work and income generation, under an innovative perspective that has motivated the return and permanence of families in the field.